Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 2012
ISSN: 0022-2429,1547-7185
DOI: 10.1509/jm.10.0400